It's to gather content for your content marketing.
You see, not only is building personal relationships a key component when attending networking events, but also leaving with content that you can share with your followers which as a result boosts your credibility and authority. This is indeed one of the best ways to taking advantage of social media and engaging with your audience.
Here are 5 simple ideas on how to create content right from your entrepreneur networking opportunities:
#1 Quick 15-second video of you entering the event
Platforms like Instagram allow you to upload short videos for your social marketing. Think of these as short commercials. You could shoot a video prior to the event starting expressing how excited you are and what you plan to gain from attending. You could even mention some popular names. Immediately upload it onto your social media sites.
Periscope is also an excellent source to capture you live and in the moment. It has proved to do wonders for entrepreneur’s business marketing.
#2 Take photos with the hosts and/or speakers
This builds your credibility fast and shows that are serious about your business. By taking pictures with the speakers, you can use these in your social media by tagging them (increasing your exposure to their audience) and also in your blog posts as images in related topics.
It shows your audience that you are going somewhere…and they will follow!
#3 Record a snippet of the top speakers message
There are so many ways you can repurpose this type of valuable content when you capture the message on video. You can upload it on YouTube, post it as a video on your blog, share the video link to your email list, and of course on social media. By doing so, you are giving your audience concise value which keeps them coming back to you for more.
Plus, the speaker will appreciate the free exposure and credit (so long as you use it authentically and respectfully).
#4 Immediately blog about 2-3 key pointers
If this is a training networking event, be sure to take good notes to blog about later (which opens doors for SEO marketing), then syndicate it over your various platforms.
And by the way, you can share these key pointers in video too…expanding your content and online reach.
Out of blogging weekly for over a year, this Blog Post of what I learned from a speaker, Brad Feld, at Denver Startup Week performed as one of our top blogs.
#5 Ask questions…using video!
When implementing this tip, you will stand out from the pack! If time permits, ask the host/presenter/speakers if they wouldn’t mind shooting a short interview video with them. Have your 1-2 questions ready and give them a heads up so they can be prepared (some may be willing to do it right on the spot, check out some of the ones I've done on my personal YouTube channel). This is super powerful because it separates you not only in your audiences mind but now in the speakers mind. You’ve made a more personable connection. Who knows where that will lead!
Bonus Tip: If the setup is real nice and the décor on point, take pictures and use these as background images for your visual marketing pieces (i.e. quotes, helpful tips that include your logo for branding), just be careful of photographing art.
Imagine just choosing even 3 of the five ideas listed how you’ll have better long-term success in your networking and online presence. You will never run out of content to share and you’re creating a more profound experience at these networking events. Happy Networking!
Need more help with your content creation and building your brand? Contact us here! We’d be happy to help.