Small Business Marketing It’s good business practice to never give away good business practices for free. I’m going to do that, though; I’m going to give you the secret of my single most successful marketing strategy. I’m just going to give it away. But I’m going to give it away somewhere in the next page or so, without much fanfare. So I guess it’s not free; you’re paying me with your time, by listening to what I have to say . . . On the other hand, I’m giving you a real bargain, here.
In our recent post entitled “Handshakin Networking - Make it About Them”, we discussed the fundamental idea of approaching networking events with a sincere desire to help those you meet further their own business ambitions. In doing so, you’re creating a relationship that will benefit both of you. But for that mutual benefit to materialize, you have to nurture the relationship. You start that process by following up.
An invaluable marketing tool for small businesses is networking. Unfortunately, many who are just starting out don't fully understand what business networking is. BusinessDictionary.com defines networking as follows: