Odds are you know that using video content on websites has been proven to help increase engagement. However what if you’re already publishing videos on your website and you aren’t seeing the sort of tangible increase in engagement levels that you were hoping for?
Make no mistake, videos can’t increase engagement levels magically – and for them to do so, you need to take the right steps.
Many times employees feel disconnected from the main goals or the overall brand of a company. They come to work, clock in, put in their hours, clock out, and go home for the day.
There is no sense of belonging to the company, there is no sense of responsibility for the company brand, and many employees are not even aware of – or care about – the company’s main goals. As an employer, it is your job to fix that.
Assuming you're not the founder of one of those corporate gems, here's some tips on increasing your sales using your employees personal networks.