I recently read "Tips on Crafting a Top-Notch Startup Pitch" by Techstars, and had to share some of their insights with you, as well as what I've learned from hosting pitch events for almost 3 years with Startup Denver.
And, this is after my own experience pitching after graduating Founder Institute and making my own pitch from their pitch deck recommendations and templates.
For businesses comprised of free agents working on their own initiative, each team member's personal brand could be contributing to the power of the team as a whole. The clients they are popular with, the positive comments and reviews each member has attained, can all be leveraged toward greater outreach and prestige for the entire team and company as a whole.
The term "brand" is thrown around a lot these days, generally in reference to a company. But personal branding is just as, if not more, important than company branding, especially for early stage entrepreneurs.
Here's why you need a personal brand and how to achieve it.