Content Marketing and Social media marketing can be two of the best ways to drive customers to your business if done properly. To start with, let's look at the definition of content marketing:
According to the Content Marketing Institute: "Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action".
With so much emphasis on social media marketing, it’s easy to overlook a time-tested, true tactic that still remains relevant in 2016: email marketing.
It's an essential component to your overall inbound marketing plan. As you build your lead list, it’s your email strategy that will move your subscribers to becoming customers and loyal advocates of your brand.
Today, I'm mentoring at Boulder Startup Weekend. I do this because startup weekends are one of the best spots to launch your startup, or make the jump of quitting your 9to5.
I figured writing about this would accomplish two goals:
One, I could ask each team for their 'elevator pitch,' which is the quick overview of what their idea or startup is. Startups often times get so deep and into the work, they fail to be able to describe it in two sentences. No one understands it and your startup is not going anywhere until others can quickly grasp it.
Two, I could share with YOU, the reader who is entrepreneurial, but hasn't made the jump yet, why you should attend a Startup Weekend.