Social media has become a rapidly growing marketing monster that every entrepreneur and business owner should be using. Not only is utilizing social media free, it provides many assets most entrepreneurs had to work even harder to get before the rise of Facebook, Twitter, Instagram, and other sites. Here are 7 reasons why you should be taking advantage of social media as an entrepreneur.
Create buzz. Social media is a platform for your business and brand to have a voice. Use that voice to create something that gets people talking. Promote online conversation.
Build relationships. Social media networks give you the opportunity to talk with your clients and potential clients in a way you may never have been able to before. Plus, it makes it more convenient if they want to share your product.
Get feedback. Social media platforms are very large communities where people can talk about your product or service. Intently study what they are saying and use it to improve your business.
A big way to be recognized. Social media is just one more outlet (and a very influential one) where you can get your brand out there. Create a Facebook page for people to provide reviews on your business and like it, set up a Twitter account to engage your audience, and get on Pinterest if you have crafty products people will want to pin.
You become more accessible. When you become more accessible to your clients, you establish greater trust. It shows your seriousness and develops credibility.
Show off your products. With any social media website, you can show off your products by regularly uploading photos to your account. People can then view, like, and share those photos. See my Handshakin photos on our Flickr or the blog posts on my LinkedIn as examples.
Deliver the latest news. With Twitter, for example, you can create a following of people and deliver fresh news to them about your business before anyone else can. Make it convenient for your friends and customers to follow your updates in case they are interested.
For more information on establishing yourself as a industry expert or utilizing social media in a startup, please contact us.