Your blog is a powerful tool to build your business, gain new leads, and establish yourself as an expert in your niche.
Many bloggers, however, struggle with attracting new followers. Not all new bloggers have the budget to invest in paid advertising.
Aside from this, organic growth has its advantages when it comes to credibility and authority. So let's explore some of the best ways to grow your blog following with organic methods.
Choose Topics that Perk Your Audience's Interest
If you want to attract more readers to your blog, it's important to choose topics that your audience really cares about. Here are some ways to get ideas for finding relevant topics.
Your headline is especially important, as this determines whether or not people decide to read your blog post or not. Also, remember to use popular keywords in your headlines. This helps Google index your blog so people searching for these topics easily find them.
Social media provides a way to get a lot more power from your blog posts. Getting the most out of this strategy demands consistency with your blogging as well as your social media activities. Here are a few tips to keep in mind.
Another powerful way to get more traffic to your blog is to build an email list. We recommend Mailchimp.
This strategy can take time, but it's definitely worthwhile. Make sure you place an opt-in form on a highly visible place on your blog. You can use handshakin.com/free as a template (testimonials, images, and a text overview of what you're going to get).
Offer people a free gift or subscription to your newsletter. When you have a list, you can email it whenever you want and point your subscribers back to your blog. You can also send people to particular pages and offers.
Jumpstart Your Blog Growth
While all of the strategies mentioned above are useful, if you want your blog to grow quickly you may need some help. Many of our clients hire us since they struggle with writing consistently, evern if it's just monthly. Handshakin' offers a variety of services, such as building followings on LinkedIn and Instagram.
To find more about the personal websites and monthly blog posts offered by Handshakin', contact us.
PS not ready to invest money? Here's my recommended Guide for launching a blog.