Unlike Facebook, Twitter, Instagram, and other popular social sites, LinkedIn is specifically designed for business. This makes it the logical choice for anyone who wants to get leads and contacts from business owners and professionals. However, there's more to LinkedIn than simply joining and connecting with a few associates. If you want to grow your network and brand yourself, you have to know the right techniques. Let's look at some of the best hacks to effectively brand yourself on LinkedIn.
1. Optimize Your Profile
Your profile is your calling card on LinkedIn and gives potential connections their first impression of you. It's, therefore, important to make sure you make your profile as professional and appealing as possible.
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2. Actively Seek Endorsements
One of the best branding tools on LinkedIn are skill endorsements from your connections. Many people are glad to give you endorsements but won't necessarily think of doing so on their own. That's why you have to take the initiative and ask for endorsements.
You can do this from current and past employers, clients, co-workers, business partners, or anyone who's familiar with your skill set. Make sure you list all relevant skills. LinkedIn lists so many skills that some appear redundant. It's beneficial to list any that apply.
This gives people more chances to endorse you. Also, think of featured skills as keywords that describe you. Potential customers, clients, or employers may use any of these terms to find you.
3. Post Articles on LinkedIn
Rather than simply posting on your LinkedIn timeline, you can increase your authority by publishing full articles. As soon as you publish an article, all of your connections are automatically notified. This is also a way to get wider notice for your LinkedIn content, as the search engines often pick up these articles.
Even better, you have a chanced to get featured on LinkedIn Pulse. These articles are visible to all members, not just your connections. Getting featured is a great opportunity to expand your network and build your brand. That's why it makes sense to put some effort into publishing your best articles on LinkedIn.
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4. Use Videos and Slideshows
Until recently, LinkedIn was one of the least visual of social media sites. No longer. In addition to posting photos, it's quite easy to post videos as well. You can post videos on your profile as well as in your updates.
This is a powerful way to showcase your abilities or the advantages of your company. Slideshows are another effective branding tool. LinkedIn owns Slideshare and it's easy to create engaging slideshows that help you build your brand on LinkedIn. People are often more impressed with visual content than mere text.
5. Join LinkedIn Groups
Participating in LinkedIn groups is a good way to connect with people who can help you build your brand. You have to make a special effort to find groups in your industry or that have the kind of members with whom you'd like to connect. You can also start your own groups. If you do, however, understand that people won't just join unless you market it. When you join a group, take the time to post and respond to comments. This encourages readers to check out your profile and find out more about you.
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