Networking can be a very scary thing, and many people go about it all wrong. They make a lot of mistakes which look bad on them and their business.
Here are some networking mistakes that you need to avoid doing.
Forgetting to network online. Social media allows businesses (and people) to reach a lot of people that they could not reach years ago. Use it to your advantage, Shakers.
Focusing on handing out cards, and not remembering to take any cards. Networking involves giving and taking. You want to meet people and take their cards too. Take some notes on the back of someone's card to help you recall what they do and how you can help them.
Focusing on sales instead of meeting people and building relationships. If you're going to have any success, you're at networking events to meet people and build relationships. Not to try to close your next deal with someone you just met. You want people to remember you and trust you. Then, perhaps, down the road when they need something, they think about you.
Not being professional. Not everyone goes to networking events and dresses professionally. Which is sometimes okay. You should always dress consistent or just a hint above any event that you go to. There are enough distractions when networking, don't let your dress add to it.
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