This investment is especially important if your target audience is under 30: 55% of internet users ages 18-29 are on Instagram.
The Instagram community is also one of the most active, regardless of age; users "like" an astounding 4.2 billion posts per day. Half of all Instagram users say that they follow at least one business, and 60% say they research products and services on the platform.
So, how can you reach more potential customers on this growing visual platform? Here are some strategies that you can start applying today:
Instagram Social Strategy
It may surprise you that one of the most effective ways to increase your own following on Instagram is to interact with the content that others create. Here are some ways to do that:
WARNING, SALES PITCH: Learn about our Instagram Marketing services that can help you with this if you don't have time.
Having a strong strategy for your brand's Instagram content is important for two reasons: gaining followers, and keeping followers. Here are some tips for creating valuable content that will keep your follower count growing:
Don't assume that people who follow you on other platforms are already following you on Instagram! Putting up a quick tweet or Facebook post asking people to check our your Instagram is sure to net you some followers who are familiar with you and likely to interact with your content.
Similarly, posts that come right out and ask viewers to like or comment often get more engagement than those that don't.
Building a following on Instagram is huge undertaking. If you followed all of the hacks we've listed here, you'd be sure to make a dent, but it could also amount to a job or new client!
Contact us to learn more about our Instagram Targeted Growth and other social media packages. We can handle all of the work for you, and provide you with a monthly analysis of the results!