So, like, I've done a lot of crazy things to get people's attention. Today, we are able to schedule about one billionaire per month--finding the attention of future Handshakin guests is not a problem. But that wasn't always the case.
In 2015, when I had only interviewed 3-4 guests, I knew who I wanted to interview. His name was Brad Feld, who is a highly popular venture capitalist with Foundry Group. He has a killer personal brand, and is an incredible thought leader for Colorado Entrepreneurs. This really attracted me to ask him to be on my video series, but it was scary...
I actually got a response when I first emailed him!!
But then the conversation went cold. Probably because I was making the wrong ask and rambling. And my email signature, nickname, and subject line SUCKED.
-But I wasn't about to give up there: The next time I was in Boulder (where Foundry Group is based) I walked straight into their headquarters and checked in on the iPad and selected "Brad Feld."
He wasn't available, so his assistant Mary came to the front to see who was randomly checking in. I met her and told her I was in town from Denver and just wanted to say hi and that I was trying to schedule Brad on my video series. She gave me her information and I told her I would follow-up.
-Next, I followed up with his assistant Mary and learned he was out of town for the dates I proposed. Hmph... what to do next? I've put a good amount of effort forward, and I thought I was relevant, and was only getting brief responses that translated to no's. I gave it a break for a few weeks.
-My last effort was researching an event that Brad was going to be at. He was going to be talking to Startup Grind event and I bothered his assistant again to ask if he had some free time before. She said she'd ask and get back to me. I stayed hopeful. I also sponsored the event, to ensure I got some facetime with Brad at the event in hopes of scheduling after that. But,...
He agreed to schedule an interview before the event! As I've learned from many of my guests, polite persistence is key to entrepreneurial success. Was I crazy to randomly stroll into their headquarters? How about email over and over again? No, I'm not. Other successful entrepreneurs are doing way more than what I did here on a daily basis.
YOU should go do something out of your comfort zone today to reach your goals faster. Close this blog post and go take action right now.
-Or, if you want to build your online credibility to increase your confidence to execute, check out our personal branding service, HandBrander.