When marketing for businesses with a brick & mortar storefront as a major component of sales, converting online clicks into paying customers is a little tricky.
I’m in the air flying from Manila to Bangkok and had a nice 3 hour flight to share some of my biggest revelations on spending 2 months in the Philippines focused on my online business, Handshaking.
For context, the purpose of my trip was to meet my existing team, as well as hire for two additional roles as we continue growing.
I arrived April 11th and it was startling!
Here’s a couple things anyone from US is going to notice right away.
1. Guards have big guns, but they’re actually amazing at customer service and answer your questions. Plus, they love taking pictures with foreigners.
Basically, here's why it's better you keep investing on online stuff multiple times instead of investing all of your savings on a down payment on a single piece of real estate that hopefully was the right decision.
Here's some context on my argument you should start investing and learning about online assets: I own 2 houses with a total of 7 rooms for rent. Three years ago though, I got sick of too many angry tenants and unprofessional contractors that didn't show up. However, I will admit, the houses can appreciate meaningful amounts if you buy in the right neighborhood, and it's possible to net several hundred or comfortably above $1,000 each month on each house!
I'm at SFO with just a few minutes to get this published before flying to Tokyo, Japan with my Startup Denver co-organizer Mike Kilcoyne. We're mostly visiting Tokyo for pleasure and it will be my first experience staying in a hostel for a few nights. We'll see the Cherry Blossoms with a 3rd friend who is in town, and then I'm quickly off to Philippines on April 11.
It's that you should buy yourname.com! But chances are you already knew that.
-Purchase the name of yourstartup.com
-Add yourname.com to your cart
Even if you use only one now, that's fine, just buy both your brand and your name so no one else can get their hands on either one.
I'd recommend using instantdomainsearch.com to quickly search for available .coms.
BUT of course chances are your top choice may not be available or a domainer is asking way too much money for it. Should you buy a domain on a new extension (like .attorney, .dental, or .pizza)?
Knowing how much to charge for a product or service is going to be a make or break decision for a successful business. Price too low, and you will probably receive a ton of business but won't make ends meet, but price too high, and it will push customers away.
I always thought i was late to the game with Bitcoin and the other cryptocurrencies. One of my friends wrote about Bitcoin in 2012, and then bought one at $1000. He watched it fluctuate up and down, and today it's worth $17,000, down from $19,500 just a few days ago. Why would I buy now and of course, what's the least sketchy way to buy?
I never bought cryptocurrencies because i didn't understand how. It wasn't easy, plus I was more focused on investing in real estate and online assets (like domain names).
However, watching the market in the past 2 weeks has changed everything about my strategy...
This is the video I shot to go over last week's blog post "Personal Branding DOs and DONTs for Founders," But it took a turn for the worst the first time 'personal website' came out of my mouth.
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