From blogs to Instagram posts, tweets to YouTube videos, there’s no doubt about it: social
media is here to stay. With research showing that people are spending an increasing amount
of time each day browsing their various social media accounts, businesses have been quick
to notice this trend and use it to their advantage when marketing their brand and products.
However, it’s never too late to up your business’s social media game. Here are four efficient
ways to boost your business through using social media.
1. Choose the right platforms for your business
There are a huge number of social media platforms available out there, and sometimes you
might feel the pressure to have a visible presence on all of them. However, having a consistent presence on social media takes hard work and dedication, and as such it is perhaps better to identify which platforms will have the greatest benefit for your business and concentrate on establishing your identity on them. To do this, research who exactly makes up your customer base and what customers you would like to attract, as different demographics use different social media platforms. For instance, 53% of Snapchat users are
aged between 15 to 25, whereas 69% of US adults across all ages use Facebook.
2. Get started on paid social
You might be unfamiliar with some social media platforms and as such feel overwhelmed by
the prospect of launching a huge campaign on there. Or, you might not have the time available to fully dedicate to building a consistent presence on your chosen platforms, along with the other commitments involved in running a business. If you feel that this is the case, you can search marketing services to get started on a paid social campaign. This will enable you to target consumers on their social media platforms, taking advantage of the highly targeted ad placement options offered by Facebook, Instagram, Twitter and Pinterest.
3. Encourage engagement and create a community
The key to using social media for your business effectively is to be sociable. Converse regularly with your followers to show that there is a human face to your business and encourage engagement by asking questions and posting interesting content. You should also like repost and comment on other people’s posts. Encouraging engagement around your content and communicating with followers will create a sense of community around your brand, with followers engaging with each other and helping to promote your content.
4. Don’t over-promote
It can be enticing to use social media as you would regular advertising and promote your business in every single post. However, your follower will quickly tire of this and unsubscribe; instead, you need to create value-rich content the people actually want to see. Use the one- in-seven rule to guide you: for every one overtly promotional post, six should be content-based. Although you can still mention your brand in these content-based posts, make sure that you are not overly promotional.