Your local police officers use it.
Almost everyone has that little ghost in his or her phone sharing their daily stories. So, could it be good for your business?
In one word, yes. Generations today governed by FOMO (fear of missing out) spike the usage of Snapchat. Most users are 18-24 years old. If using the app for your business interests you, then there is great potential for a broad audience.
That does not mean it is the easiest thing to do. The appeal with Snapchat, as mentioned above, was that the content you share disappears with a poof after so many seconds/hours.
Awesome! However, that poses the challenge of providing enough engaging content that will inevitably vanish poof after poof.
If that does not daunt you, then big props to you! Here are some ways to get down to business using Snapchat.
Most importantly, make sure to download your story every day so you can repurpose it on Instagram, Youtube, or somewhere else.
Also, don't forget to consider designing and submitting Snapchat Geofilters here. I'll save those for another blog post.
If you are a fan of Snapchat and are down to explore the possibilities, then go for it. One of the finer things with Snapchat is that no one knows where it is going to go or what updates it will receive in the future. So get snapping with your little ghost friend.
If you'd like to leverage your personal brand on other platforms than Snapchat, learn how we can help.